diff --git a/kiss b/kiss
index 23df7d1..c3b5341 100755
--- a/kiss
+++ b/kiss
@@ -1007,7 +1007,7 @@ pkg_build() {
             # arg1: build-fail
             # arg2: package name
             # arg3: path to build directory
-            run_hook build-fail "$pkg" "$mak_dir/$1"
+            (run_hook build-fail "$pkg" "$mak_dir/$1") || :
 
             pkg_clean
             kill 0